‘Paywall Promos: How Far Should Newspapers Open The Door?’

Jeff Roberts reports on newspaper paywalls:

http://hightalk.files.wordpress.com/2011/03/timespaywall.jpg

As newspapers lock content behind paywalls, marketers are opening that same content right back up again through campaigns that provide readers with temporary access for free. The idea seems a good one but newspapers are still experimenting with when and how to do it.

Continue reading:

http://paidcontent.org/article/419-paywall-promos-how-far-should-newspapers-open-the-door/

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