U.S. Daily Newspaper Editors Often Not Sure How to Engage Audiences

Joy Mayer reports on audience engagement trends within major U.S. daily newspapers:

https://fittoprintfilm.files.wordpress.com/2011/07/newspaper-readership_by_age.jpg?w=268

While editors at U.S. daily newspapers overwhelmingly say they think audience engagement has become an important part of practicing journalism, they’re often not sure what that means or how to go about it. Many have yet to embrace tools that allow them to understand and interact with their audiences. Not even half of respondents said that they use social media to listen as well as share information, that they interact with readers in comments sections, or that they use their analytics reports to help make news decisions.

Continue reading:

http://rjionline.org/news/highlights-2011-journalists-engagement-survey

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