Boosting Traffic at Patch With More Stories

Jim Romenesko reports on Patch.com:

https://i1.wp.com/mediad.publicbroadcasting.net/p/kwmu/files/201012/patchpic_0.JPG

In a memo to editors, Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production, saying the process of ramping up production would involve “adjustments,” but wouldn’t be “painful.” David Hirschman reports Patch currently requires every site to post a minimum of four times per day. Farnham tells the regional editors:

Continue reading:

http://www.poynter.org/latest-news/romenesko/133020/patch-editors-told-to-post-more-stories-to-boost-traffic/

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