Majority of Journalists Shun Social Media

Tom Foremski examines social media:

A survey of nearly 500 journalists across 15 countries has found that some journalists use social media and blogs to source and verify stories. But the majority don’t.

Nearly half of respondents (47 percent) said they used Twitter to source new story angles. Over a third said they used Facebook (35 percent). Blogs were also highlighted as a key element of this process with 30 percent saying they used blogs they were familiar with, while 42 percent also drew from blogs they had not visited before. However, the study also validated the continued importance of the PR representative with nearly two-thirds (62 percent) saying this is where they source stories whilst 59 percent cited corporate spokespeople as sources.

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