AOL Attempts to Change the Advertising Game

Simon Owens reports on AOL: 

https://i1.wp.com/nethackz.com/wp-content/uploads/2011/03/attract-advertisers-to-your-website.jpg

Greg Rogers wasn’t interested in speaking to me about click-through rates.

We were sitting in a conference room in AOL’s New York City headquarters with Rogers’ computer hooked up to a projector. “We don’t care about the clicks,” he told me. “There have been lots of studies that show very few people click on anything.”

Continue reading:

http://www.businessinsider.com/aol-doesnt-care-about-ad-clicks-2011-4#ixzz1KoTQqmO5

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s