The Money Behind HuffPo Blogs

Jeff Bercovici reports on the Huffington Post:

The bloggers who are suing the Huffington Post for $105 million are vastly overestimating how much revenue their content generates in terms of ad sales. In one sense, however, they may be more right than they know. There’s a whole other way Huffpo’s blogs bring value: by influencing how much traffic Google sends to the other parts of the site.

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