Casual Readers & News Junkies

Andrew Phelps reports on the app divide between casual readers and news junkies:

Can a single app please both casual news readers and news junkies?

That’s the question I found myself asking upon rereading that report from a couple weeks ago on iPad users’ reactions to The Daily.

The report was put together by knowDigital, a division of market-research firm Coleman Insights, which asked more than 40 iPad owners to download The Daily and use it for two weeks. Sam Milkman, the head of knowDigital, interviewed participants afterward, and he found that even in a group that small, the needs of users were split.

Continue reading:

http://www.niemanlab.org/2011/04/lessons-from-murdochs-pricey-experiment-casual-readers-consume-differently/

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