Time for Subsidized Tablets?

Damon Kiesow reports on amazon.com:

 

Amazon.com will begin selling ad-subsidized Kindles on May 3, and it may be time for newspapers to revisit the same business model.

Kindle with Special Offers - Two Offers
A new subsidized version of the Kindle will include ads and special offers.

Consider the original Kindle, launched in 2007 and sold at the time for $399. Now a subsidized Wi-Fi version, featuring screensaver and home screen ads, will be available for $114. As MG Siegler notes at TechCrunch, $99 would seem a bit easier to market, but perhaps that price point is being held back for the holiday season.

Continue reading:

http://www.poynter.org/latest-news/media-lab/mobile-media/127742/publishers-should-follow-amazons-lead-and-offer-subsidized-tablets/

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