The Revolution In Advertising

Alan D. Mutter reports on the mobile Ad revolution:

The next revolution in advertising is buzzing in your pocket or purse. Are you ready?

Far surpassing the powers of print, broadcast, and the Web, a host of new technologies is converging on the opportunity to use smartphones to intercept – and influence – the consumer as she walks past a store, wheels through
a supermarket, or reaches toward a product on the shelf.

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