Newspaper Advertising… Still Vital For Consumers

Editor & Publisher reports on newspaper advertising trends:

 

https://i1.wp.com/www.dimensionsguide.com/wp-content/uploads/2010/03/Newspaper-Advertising-Space.jpg

 

Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to data from a Frank N. Magid Associates survey of 2,500 adults. The findings, announced today by the Newspaper Association of America, paint a strong picture of the unmatched value newspaper advertising continues to deliver in today’s media landscape.

Continue reading:

http://www.editorandpublisher.com/Headlines/new-research-consumers-rate-newspaper-advertising-as-primary-shopping-information-source-64800-.aspx

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s