Newspapers & Social Media = A Failing Report Card

Mathew Ingram reports on social media activity within newspapers:

Updated: Many traditional media entities have embraced social-media services like Twitter and Facebook and blogs — at least to some extent — as tools for reporting and journalism, using them to publish and curate news reports. But newspapers in particular seem to have a hard time accepting the “social” part of these tools, at least when it comes to letting their journalists engage with readers as human beings. A case in point is the new social-media policy introduced at a major newspaper in Canada, which tells its staff not to express personal opinions — even on their personal accounts or pages — and not to engage with readers in the comments.

Continue reading:

http://gigaom.com/2011/04/05/newspapers-and-social-media-still-not-really-getting-it/

 

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