The Reinvention of USA Today

MICHAEL LIEDTKE reports on USA Today:

 

https://i1.wp.com/www.innovationsinnewspapers.com/wp/wp-content/uploads/2007/06/usa_today2.gif

McLEAN, Va. – USA Today, a newspaper created nearly 30 years ago to appeal to people who grew up watching television, is revising its formula to try to counter the Internet’s threat to its survival.

The nation’s second-largest newspaper is expanding its coverage of advertising-friendly topics, designing content for smartphones and tablet computers and refreshing the look of its print edition, whose circulation has fallen by 20 percent over the past three years.

Continue reading:

http://news.yahoo.com/s/ap/20110323/ap_on_hi_te/us_transforming_usa_today

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