Single Issue Downloads For iPad

David Kaplan reports on The Wall Street Journal:


WSJ iPad App

Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app. In a conversation last week with Alisa Bowen, Dow Jones’ digital head, she described the move as part of the company’s “open house approach,” designed to entice readers with a sampling of its content. Bowen said the move had nothing do with the New York Times’ new metered paywall, which it announced last week.

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