4 Lines of Code and the NYT Paywall Comes Tumbling Down

Joshua Benton reports on The New York Times paywall:

 

https://i1.wp.com/blogs.villagevoice.com/runninscared/crumbling%20wall.jpg

The New York Times paywall is costing the newspaper $40-$50 million to design and construct, Bloomberg has reported.

And it can be defeated through four lines of Javascript.

That fact is both the problem and the opportunity of a leaky paywall. There is no one consistent, workable price for online news content. For the vast majority of people who read a news site, the price they’re willing to pay is zero; for a few, it’s something more. The key question of the Times paywall — and of any paywall, really — is how to maximize the revenue generated from those two extremes and the various gradations in between.

Continue reading:

http://www.niemanlab.org/2011/03/that-was-quick-four-lines-of-code-is-all-it-takes-for-the-new-york-times-paywall-to-come-tumbling-down-2/

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