NYT Paywall And The Giant Black Hole


Bill Grueskin is following The New York Times digital pay plans as the former managing editor of the subscription-based Wall Street Journal Online, where the huge (and mostly free) NTYimes.com was a constant nemesis. He is now academic dean at Columbia University’s Graduate School of Journalism.  He got his first taste of paid content as the founding editor of The Dakota Sun, a 10-cent weekly paper on the Standing Rock Sioux Indian Reservation in North and South Dakota

Bill Grueskin

Some thoughts about the new digital pay scheme announced Thursday by the New York Times:

» Expect a big number of early subscribers. This happened with TimesSelect, the two-year-and-out effort to get people to pay to read opinion columns. It launched in September 2005, and within less than two months the company had signed up around 120,000 newly paying subscribers.

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