Peter Preston writes about the Financial Times:
Pearson chief executive Majorie Scardino is proud of the Financial Times’s performance. Photograph: Adrian Dennis/EPA
Dear Reader, says a personal email to my queue from the otherwise slightly starchy Financial Times. Do I know that I can be like Barack Obama and Warren Buffett, and try the FT and FT.com for four weeks for £1? In “today’s turbulent economic climate”, it’s good “to start each morning fully prepared for the day ahead”.
All of which makes obvious sense as a pitch and helps explain why FT Group made a £60m operating profit last year, with 207,000 FT.com subscribers taking the tablets.