The Downward Spiral of The Financial Times Circulation

Peter Preston writes about the Financial Times:

Pearson chief executive Majorie Scardino Pearson chief executive Majorie Scardino is proud of the Financial Times’s performance. Photograph: Adrian Dennis/EPA

Dear Reader, says a personal email to my queue from the otherwise slightly starchy Financial Times. Do I know that I can be like Barack Obama and Warren Buffett, and try the FT and FT.com for four weeks for £1? In “today’s turbulent economic climate”, it’s good “to start each morning fully prepared for the day ahead”.

All of which makes obvious sense as a pitch and helps explain why FT Group made a £60m operating profit last year, with 207,000 FT.com subscribers taking the tablets.

Continue reading:

http://www.guardian.co.uk/media/2011/mar/06/financial-times-profit-circulation-comment

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