The Hyperlocal Struggle

Jason Klein examines the role of hyperlocal news and how new findings reveal “consumers of local news still turn to local TV news most often.”

Many players in the content business are building new websites to provide “hyperlocal” local coverage — comprehensive community news that sometimes goes down to the block level — in bids for highly engaged readers and countless small advertisers. But new research shows that the heaviest consumers of local news, including hyperlocal reports, still rely most often on TV, newspapers and radio, according to the president-CEO of the Newspaper National Network.

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