Do Brands Pack The Same Punch As They Once Did?

David Lieberman examines the new role of Gannett:


Gannett will unveil on Monday its first corporate branding campaign, which includes a new logo. The goal is to communicate that the company — long identified as the nation’s largest newspaper publisher and a major owner of TV stations — has evolved into a forward-looking digital power.

“It’s a reset” for Gannett’s image, says CEO Craig Dubow. Gannett is the parent of USA TODAY.

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