David Lieberman examines the new role of Gannett:
Gannett will unveil on Monday its first corporate branding campaign, which includes a new logo. The goal is to communicate that the company — long identified as the nation’s largest newspaper publisher and a major owner of TV stations — has evolved into a forward-looking digital power.
“It’s a reset” for Gannett’s image, says CEO Craig Dubow. Gannett is the parent of USA TODAY.