A Lesson From Netflix

Mathew Ingram reports on Netflix:

http://seattletimes.nwsource.com/ABPub/2009/02/06/2008540859.jpg

Users of Netflix’s digital movie-rental service have been up in arms about a sudden change to the company’s pricing plans, which appears to be aimed at reducing demand for its DVD-by-mail service by jacking up prices. In other words, Netflix is trying to manage the transition of users away from the physical product and toward digital streaming

Continue reading:

http://gigaom.com/2011/07/28/can-news-publishers-learn-anything-from-netflix/

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